CHOCOLATE REVOLUTION IS UPON US!
it was wine, then coffee... and now the next big thing for
the Australian palate is a more sophisticated approach to
That is the view of Alison Armstrong, whose
on-line chocolate company, Definitely Chocolate, caters for
this discerning new market.
'Once happy with a cup of instant, we are
now one of the world's most discerning drinkers of coffee
in all its many forms,' she explained. 'Similarly, what was
once exclusively a nation of beer drinkers is today a leading
exporter of world-acclaimed wines.'
'I believe we are ready to explore and enjoy
the full variety, subtlety and sheer enjoyment of quality
chocolate - just as the French, Belgians and other Europeans
have been doing for years.'
Based in Melbourne, Definitely Chocolate's
European-trained chocolatiers hand-craft high-quality chocolates
using both blended and Single Origin Chocolate imported from
Belgium. Single Origin Chocolate, crafted from cocoa beans
sourced from single, unique regions of the world, is the cocoa
equivalent of a single malt whisky or a grand cru wine. Single
Origin Chocolate allows us the pleasure of taste and aroma
specific to cocoa grown in different regions under different
conditions of rainfall, heat and humidity.
This refined chocolate has up to 75% cocoa
content, compared with as little as 20% in cheap products.
Again, only the classic ingredients are used and the chocolate
is completely free of non-cocoa fats, preservatives or other
Explained Alison Armstrong, 'Preservative-free,
quality chocolate should be consumed within two weeks of purchase.
Unfortunately, most chocolates - even the expensive, imported
ones - are probably well past their best by the time you eat
'On the other hand, our on-line ordering
service means that Definitely Chocolate products are rushed
to the customer directly from the maker, fresh and at their
At the Definitely Chocolate website (www.definitelychocolate.com.au)
chocolate lovers can survey images and descriptions of a full
range of chocolates and then make on-line selections to progressively
fill up their own 20- or 40- piece box.
The range of chocolates includes such hand-crafted
treats as mango ganache, vanilla & cinnamon with a hint
of chilli and bitter chocolate ganache. Definitely Chocolate
also carries a range of handmade organic truffles under the
brand name Booja Booja. Organic, dairy-free, wheat & gluten
free, vegan & vegetarian and GMO free. Flavours include
Around Midnight Espresso, Ginger Wine Truffles, Champagne
and Cognac Flambed Banana Truffles.
Definitely Chocolate has launched a range
of wedding chocolates in elegant, stylish boxes. The boxes
can hold between 2 and 6 chocolates and can be trimmed with
ribbon of your choice. In addition, they can prepare and despatch
a beautifully-presented gift box, delivered with a hand-written
card to the purchaser - or directly to the intended recipient
of the gift. A great idea for thanking family and close friends
after the wedding has taken place.
'Australians are already among the world's
most enthusiastic chocolate consumers,' said Alison. 'Our
mission is to convince chocolate-lovers that quality matters
at least as much as quantity - and is worth paying for.'
'As more and more discover that luxury chocolate
really is a different experience from the mass-manufactured,
low-cocoa product, we will become as discerning about our
chocolate as we are about our coffee and wine.
'After all, chocolate is one of life's great
pleasures, so why settle for less than the best?'
For further information:
Definitely Chocolate Pty Ltd
Tel (w): 61 3 9398 5588